sugar cube vintage

Seasonal color, graphics and material exhibitions in both Portland and Germany.

DESIGN: Creative direction of exhibit including custom fixture program design, display elements, environmental design, merchandising and propping of space.

PROJECT MANAGEMENT: Fabrication management in Portland and Europe, installation, location scouting and negotiations, timeline and budget management.

Results: Project came in under budget, modular fixtures reusable for future seasonal exhibitions; currently fixtures used for display and furniture on adidas campus.

Custom art installation showcasing three area high schools.

PROP IDEATION: High school hoop storytelling using 80's sport's gear and game day items.

PROP SOURCING: 80's boom boxes, vintage lockers, megaphones, water coolers, vintage trophies, and assorted equipment.

PROP PROCUREMENT:  3 days to source all items.

adidas Maker Lab creative space for Portland, Germany & Brooklyn

Featured in Monocle Magazine:

https://monocle.com/magazine/issues/107/home-run/

CUSTOM FIXTURE DESIGN: Ideation and design of custom worktables, tool cubbies, conference table, signage, materials storage units and welcome desk.

FURNITURE SOURCING & CUSTOMIZATION: Sourcing of vintage and local furnishings for living room, storage and conference room.  Staging of space and props.

PROJECT MANAGEMENT: Managed space planning, fixture production, budget and timeline.

Nike Digital Team offsite for the Olympics.

PROP SOURCING:  Ideation and sourcing of vintage furniture rentals and Nike Props for venue.  Staging of personal and rented props.

PROJECT MANAGEMENT:  Managed technical needs for project, venue, vendor coordination, budget and timeline.

Tokyo AD21 Nike concept store in Shibuya.

PROP SOURCING: Ideation and sourcing of props supporting the Cool Motions apparel technology story and the Presto collection for two seasonal change outs.

PROP PROCUREMENT:  Oversaw shipping and customs from US to Japan to meet installation timeline.

Customization station to create one-of-a-kind Cole Haan Driver shoes at select flagship stores in NYC, Boston, Chicago and Atlanta.

VC IDEATION: Created inspiration boards for fixture focusing on the handcrafted nature of the classic Driver shoe.  

PROJECT MANAGEMENT: Sourced high-end tools for each fixture, oversaw leather and stitching sampling, confirmed fixture capacity for high volume of customization items. Led communication with client and graphic design agency throughout the project.  

RESULTS:  Initial program rollout increased sales by 35%.

Nike Air Max1 City Collection launch at Blends Beverly Hills retail location.  The shoe collection highlighted style capitals (London, Tokyo, Milan, Paris, Shanghai and NYC) with floral variants of the Air Max 1 ultra.  

PROP SOURCING:  Research and sourcing shoe framing wall display system to highlight each shoe and city-scape, and signage options for each "flowerpot" shoe.

Kith Manhattan retail store 

PROP SOURCING: Located and procured vintage items telling the heritage story of the Air Max technology from 1987 to present day.  Props included sourcing plex spheres, Rubiks cubes, floppy disks, mp3 players, and other era significant objects.

Twenty Four 7 office interiors and fixtures

VC IDEATION: Created inspiration boards for space, signage, lighting, furniture and props in keeping with the Twenty Four 7 brand story.

PROP AND FIXTURE SOURCING: Located local elements to repurpose, selected materials to recover furniture, collaborated with Etsy and local artists on custom pieces, and worked with internal production team to create and build components.

An immersive digital and analog experience to tell the story of AT&T's innovation heritage.

VC IDEATION: Created inspiration boards for storytelling, fixtures, messaging, consumer digital and analog experiences and displays.  Also created boards directing infographics and communication.

PROP SOURCING: Selected contents for historical display cases.  Oversaw procurement and preparation.

PROJECT MANAGEMENT:  Supervised freelance team members, assisted in content management and image selection.

RESULTS:

+Gold ARE Award for experiential area in retail design

+Silver Northwest Regional Addy Award for retail

JBL Everest speaker consumer experience with immersive listening station at NYC flagship.

VC IDEATION: Created inspiration boards for music experience station and storytelling.

PROJECT MANAGEMENT:  Led communication with client digital team and interactive local team.

Annual Twenty Four 7 client vs. company cook-off.  Recreated a trail camp complete with canvas tent, live music, and a fire pit.

VC IDEATION: Created inspiration boards for logo, posters, packaging, invites, collateral and actual event.

PRODUCTION:  Creative management of design and selection of prizes.

EVENT:  Propping of event.

Absolut Elyx Premium Vodka Las Vegas campaign including digital billboard on the strip, 3 panel video wall, bus wraps and microsite. Banner ads and a rich-media video ran on Condé Nast websites including Vanity Fair, Style and Details.

PROJECT MANAGER:  Coordinated interactive campaign with Conde Nast, managed digital team production of microsite, and oversaw internal design team production of bus wrap. Primary contact with various client and vendor groups in NYC and Las Vegas.

RESULTS: Campaign awarded Gold Northwest Regional Addy Award.

Project Green Cannabis Bespoke Retail Concept Positioning

VC IDEATION: Created inspiration boards for proposed graphics, packaging and environmental design.

As part of a Nike NFL team event we created a custom oversized, 4-foot tall Jenga set. Each team member received a full set for their desk. We tied prizes to certain bricks so even when the tower fell, participants left happy.

COPYWRITING: Assisted in writing Jenga block copy with outtakes from Nike culture.

SOURCING:  sourced custom prizes for game winners.

RESULTS: Project awarded Gold Northwest Regional Addy Award

To build hype for the launch of the Chelsea Collection – the first razor, brush and stand made exclusively by The Art of Shaving – we created activations in New York, Boston, Miami, Seattle, San Francisco and other major cities.

Artists used retail windows as a transparent canvas. The live illustrations drew shoppers inside, where they were greeted with a hot towel, the first step in a perfect shave. Experts were on hand to personalize interactions based on an individual’s skin type, hairstyle and grooming routine.

EVENT MANAGEMENT:  selected 15 artists in 15 cities for live drawing event happening at 15 Art of Shaving stores simultaneously. Coordination of artists and VC creation for brand specific drawings. 

RESULTS: increased retail sales and foot traffic, membership sign up and salon service appointments.

Environmental redesign of Nike conference room

VC/INSPIRATION BOARDS:  brand storytelling visual elements, conference table overhaul, storage for digital components, white board system, graphic applications, and materials range.